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Web App Design

The Development Bank of Singapore, the largest bank in Southeast Asia, engaged us to improve the usability of their back-end web app. This web app is used by marketing staff to design and execute their multi-channel cross-sell programs


  • ClientOpen or Close

    Development Bank of Singapore

  • Customer's ProblemOpen or Close
    • Complex form design
    • Current dashboard lacked effectiveness and personalization
    • Mismatch between current user interface and actual usage e.g. difficulty in reusing past cross-sell logic
  • Our SolutionOpen or Close
    • Expert Review
    • UX Design
    • Axure Prototyping
  • The OutcomeOpen or Close
    • Improved dashboard with features to help users better plan their work
    • Form is simplified
    • Steps to access advanced features are reduced by 43%

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