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Skyscanner Online Travel Booking Usability Testing

Skyscanner helps people to find and book best-priced travel tickets by aggregating content from multiple travel sources.

They engaged us to conduct a round of usability testing on their latest website design, with the intention of improving the user experience and increasing conversion in the process.

ClientOpen or Close

Skyscanner
Customer's ProblemOpen or Close
- Usability issues with the travel search engine
- Gaps between information served on the site and user expectations
- Booking screen flow could be improved
Our SolutionOpen or Close
- Usability Testing
- UX Design
The OutcomeOpen or Close
- Number of steps in the booking process has been reduced
- Information missing from the original design is added
- Increase in sampled user satisfaction